This week, Jasmine Lewis, Founder and CEO of Vie Beauty, an esthetician-led luxury beauty brand curated to simplify skin care shares memories she’s kept of her late best friend – her grandmother, who is her inspiration for the brand. She dives into the importance of family and freedom and how she built Vie Beauty by being consistent, showing up everyday, and merging the perfume experience with skincare.


Jasmine Lewis is the founder and CEO of Vie Beauty, an esthetician-led luxury beauty brand curated to simplify skin care and find effective solutions for dry, sensitive and dehydrated skin often caused by underlying conditions that disrupt the skin barrier. The Houston native attended the prestigious Clemson University earning a degree in Biological Sciences with a pre-med focus. 


Vie Beauty is a hub for skin education, beauty services and curated experiences. Inspired by her late grandmother’s first hand experience with damaged skin barriers due to chemotherapy and diabetes and her own battle with skin, Jasmine set out to create a brand and product, 30ROSES, she felt would have been beneficial when caring for her grandmothers and would change the trajectory of how we approach our personal journeys. 3ROSES, a hydrating luxury rose water, elevates the skincare experience and makes dry, sensitive and severely dehydrated skin more permeable in order to increase product effectiveness by infusing the necessary hydration into the skin.


Since its launch in 20202, 30ROSES has made its mark in the beauty community- even the beauty queen, Mariah Carey, is obsessed! They have since been featured in HelloBeautiful, CNN Underscored, Essence, Marie Claire, Black Bride and more.


Follow @iamjasminelewis and @viebeautyx or visit


Tune in to learn more from Jasmine and Kendra! 


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