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Kendra Bracken-Ferguson

Kendra Bracken

Kendra Bracken-Ferguson

Host Of Business Of The Beat

As an innovative leader and transformative brand builder, Kendra Bracken-Ferguson has helped create, build, and monetize over 200 influencer-driven brands from idea inception to acquisition, through data-led strategies that have successfully generated over $100M in revenue in e-commerce and retail. After a long-standing business relationship with Halle Berry, the two launched rē•spin in 2020, Halle’s new health and wellness brand.  Kendra has worked with beauty brands including Beautycon, Sally Beauty, Estée Lauder, L’Oréal, Unilever, Cantu, Urban Skin Rx, and Black Opal. She was one of Essence Magazine’s Top 28 executives in Beauty, and co-founded  BeautyUnited: a coalition of senior executives across the Beauty and Wellness industry who mobilize their network to amplify social issues that impact the Beauty community at large,

Kendra is currently the Founder of BrainTrust, a global agency focused on building transformative brands of the future through brand management, representation, and development.


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